CORPERATE BRANDING | 2024
IMA | 2023 PURPOSE REPORT

The 2023 Purpose Report, a booklet that highlights IMA’s ongoing commitment to people, communities, and sustainability, is more than a corporate document, it’s a story of impact—showing how IMA aligns business success with meaningful change through DEI initiatives, governance, and community engagement.

My design approach centered on the theme of “connected,” reflecting how IMA’s offices across the nation are united in their shared mission. Through cohesive layouts, consistent typography, and visual motifs that link people and stories together, the booklet communicates not only data and progress but also the sense of one organization moving forward as a collective force for good. The result is a professional yet inspiring piece that mirrors IMA’s North Star: protecting assets while making a difference.

In addition to the print booklet, I developed multi-channel assets to expand the report’s reach and impact, including social graphics, a moving GIF, 3D rendering, email banner, web banner, and TV monitor graphics.